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  • Competitive Intelligence: Market Insight for Innovation - Intensive Seminar

Competitive Intelligence: Market Insight for Innovation - Intensive Seminar

Thursday, May 17, 2018 - 9:00am to Friday, May 18, 2018 - 12:00pm

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Centre for Entrepreneurship Education & Development
225 – 7071 Bayers Road
Halifax, NS, Canada


575.00 CAD



Nova Scotia Business Inc., in partnership with Venn Innovation and with support from the Atlantic Canada Opportunities Agency, is excited to bring world-leading intelligence expert, Jonathan Calof, to Nova Scotia for an in-depth new program designed to help you develop market insights for your business.

This one-day workshop will be followed by one-on-one meetings, a month of mentorship touchpoints and a final information session. 

Studies have shown that companies that use the methodologies presented at this session are statistically proven to be more innovative.

Are you:

  • Ready to build and grow your innovation strategy?
  • Looking at new markets?
  • Wanting to know what your competitors are doing and anticipate their next move?
  • Trying to better understand your customers?
  • Building a new product or refining an existing one?
  • Trying to figure out how to maximize your efforts in sales and marketing?

This intensive session will help you gain insights, including:

  • Understanding the importance of gathering information and transforming it into actionable insights for your company.
  • The fundamentals and process of how to think about information and apply it to your innovation and growth strategies.
  • How to begin to break down organizational silos for better informational sharing and company growth

Workshop Agenda (May 17):

  • 8:30am-9:00am: Registration and Coffee
  • 9:00am – 12:00pm: Workshop
  • 12:00pm – 1:00pm: Lunch
  • 1:00pm – 4:30pm: Workshop

Light refreshments and lunch will be provided. Please advise Jessica McCall jmccall@nsbi.ca of any dietary restrictions.

Seminar Schedule:

  • May 17: Workshop | 9:00am – 4:30pm
  • May 18: One-on-one Meetings | 9:00am – 12:00pm
  • May 18 – June 21: Month of Mentorship: Weekly connections with Dr. Calof to help you move forward and supplemental support from Venn Innovation.
  • June 22: Final information session | 9:00am – 12:30pm

Registration fee: $575 (+ $75 HST) per company
Maximum 2 tickets per company

Registration deadline: May 13, 2018

To Register: http://www.venninnovation.com/en/competitive-intelligence-form


Jessica McCall


Aerospace & Defence, Digital Media, Life Sciences, Logistics & Transportation, Clean Tech, Information Communications Technology, Agri-food, Seafood, Oceans


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