The 7 Virtues
Business for a better world
Barb Stegemann founded The 7 Virtues to support farmers affected by war. By sourcing fair trade, natural and organic ingredients, she creates clean, vegan perfumes while supporting farmers in nations that are rebuilding. And though retail streams looked a little different this year, she took the opportunity to create an in-home studio where she virtually trains beauty advisors across Canada and the USA. Through teaching the many benefits of ethically sourced fragrances, she continues to create strong relationships and increase sales in the process.