FULL: What's Next: Your 90-Day Action Plan

This program is now full and no longer accepting registrations. 

Does your marketing plan need to change ASAP?

Don’t panic. Let’s work through this, together.

Led by Katelyn Bourgoin, Your 90-Day Action Plan is a FREE strategic marketing program for entrepreneurs in Nova Scotia whose businesses have been affected by COVID-19.

It’s clear that “business as usual” isn’t an option. So, what does this mean for your marketing? There are no easy answers. This coaching program will help entrepreneurs to work through the hard questions. Questions like…

“Is it even ok to market my business right now?”

“Which customers should I target?”

“How do I sell without seeming pushy or insensitive?”

“What do I need to change going forward and what can stay the same?”

Program Schedule:

April 3rd, 2020 | 9AM – 12PM (Live online workshop. Video replay available)
Workshop #1: Identify Your Most Profitable Customers
Identify your “right fit” customers and create an actionable customer persona to help focus your marketing efforts. 

April 9th, 2020 | 9AM - 12:00PM (Live online workshop. Video replay available)
Workshop #2: Map Your Growth Strategy
Head into Q2 with a clearly defined marketing strategy that you’re ready to execute.

Every Monday | 10AM - 11AM (attendance is optional)

Small group strategy session with Katelyn Bourgoin
Starting on April 13th, every Monday from 10-11AM you’ll have an opportunity to get answers to your marketing questions and personalized feedback as you execute on your growth strategy. These small group sessions are limited to 4 participants and will be first come, first served. Attendance is optional​.​

* Participants in the Your 90-Day Action Plan program will also be invited to join Katelyn Bourgoin’s online community, Marketing Mastermind. This free online community offers additional opportunities to connect with like-minded entrepreneurs in Nova Scotia and beyond.

Who should attend?

• Leaders: Who “wear many hats” including marketing and strategy
• Marketers: Who want to work smarter and convert more leads
• Salespeople: Who want to refocus so they can close more deals

Meet Your Instructor:
Katelyn Bourgoin is a 4X founder turned growth strategist. She understands the challenges business leaders face because she’s been there herself.

With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn’ s past clients include high-growth tech startups, SMBs, and Fortune 500 companies like Target and Holiday Inn.

Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.

In partnership with ACOA:

*Please note, by registering you are aware that we will share your name, company and contact info with the facilitator so they can contact you with course materials, Zoom links and additional information.